The massive image: The Pixel Watch debuted late final yr as top-of-the-line wanting wearables we have seen to this point. Google priced the Wi-Fi variant of its smartwatch at $349 – that is $100 greater than the comparable Apple Watch SE – and $399.99 for the LTE mannequin. The value level is even more durable to swallow in mild of a current invoice of supplies (BoM) report from Counterpoint Analysis.
In line with the agency’s analysis, the BoM on the LTE-capable Google Pixel Watch is estimated at $123. The wearable’s processing system and reminiscence, which features a Samsung Exynos 9110 SoC, an NXP MIMXRT595S co-processor, 32GB of reminiscence and 2GB of RAM, account for practically 27 p.c of its complete price.
The 1.2-inch, always-on OLED panel and its subsystem are the second most costly element class, accounting for 17.2 p.c of the watch’s complete BoM. The show sports activities a decision of 450 x 450 (320 PPI) and might run at as much as 1000 nits in vibrant environments. It’s coated with Corning’s 3D Gorilla Glass 5 for added safety.
Given the numbers, Google’s revenue margin on the Pixel Watch is a really wholesome 69 p.c. In fact, this does not embody R&D price, manufacturing, packaging, advertising and marketing, delivery and so forth.
Let’s get again to pricing. The Pixel Watch with LTE goes for $399.99, which is identical because the Apple Watch Collection 8. The 2 could seem comparable at first look however dig deeper and you may quickly understand that is not the case. The Collection 8 is powered by Apple’s personal S8, a dual-core 7nm chip clocked at 1.8GHz that first debuted in September 2020 whereas the Pixel Watch runs the Exynos 9110, a 10nm dual-core unit from Q3 2018 that runs at 1.15GHz.
The Exynos W920 would have been a much better answer to energy the Pixel Watch as it’s primarily based on a 5nm course of and makes use of Arm Cortex-A55 cores as an alternative of older A53 items. It is the identical chip Samsung used within the Galaxy Watch 5, a wearable that begins at $280.
Picture credit score: Triyansh Gill
