Apple doesn’t usually take part in large industry-wide occasions reminiscent of CES or E3. Essentially the most worthwhile firm on the planet holds its personal occasions, thanks very a lot. A number of occasions a 12 months, Apple invitations the press and {industry} professionals to Appel Park to listen to all about its newest services. Apple calls these “occasions,” and streams them dwell on-line to thousands and thousands of watchers.
In 2022, there have been three such occasions: A spring occasion on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. An extra occasion was anticipated in October or November however by no means materialized. In 2023, we anticipate not less than three Apple occasions and probably 4—one in all which could be the debut of an entire new class of merchandise from Apple. Learn on to seek out out what occasions and new Apple product launches the corporate might need in retailer for 2023.
Replace 03/29/23: Apple has formally introduced the dates for WWDC, which begins with “a particular in-person expertise” on the Steve Jobs Theater on June 5 and runs via June 9.
When is Apple’s subsequent occasion?
Whereas Apple hasn’t formally introduced its subsequent occasion but, it already introduced new merchandise in 2023: the 2nd-gen HomePod, M2 Mac Mini, the 14-inch and 16-inch MacBook Pro, and the yellow iPhone 14. Whereas that doesn’t imply Apple isn’t planning a spring occasion for someday in April because it has accomplished as soon as earlier than, the chances of it occurring aren’t good.
Current rumors counsel that Apple’s AR/VR headset, as soon as set for a debut within the spring (with a launch later this 12 months), will now be unveiled at WWDC in June. That calls into query the complete chance of a spring event, as the one vital product Apple is predicted to launch earlier than summer time is a 15-inch MacBook Air.
Apple
What occurs at an Apple occasion?
Apple holds three or 4 dwell or live-streamed occasions all year long the place the corporate unveils its newest merchandise and plans throughout a keynote handle. They’re normally held throughout related occasions of the 12 months:
- March/April: Spring occasion
- June: WWDC
- September: Fall occasion
- October: Last occasion
The spring occasion is the least predictable of the bunch. In 2022, Apple launched the iPhone SE 2, iPad Air, and Mac Studio and Studio Show, in 2021, we obtained the iMac, AirTag, and Apple TV 4K. And in 2019, the occasion was dedicated to Apple’s companies: Apple TV+, Apple Information+, and Apple Arcade. Some years, Apple doesn’t maintain a spring occasion in any respect. The opposite occasions are extra predictable, with software program coming at WWDC, iPhones and Apple Watches in September, and Macs in October.
What time will the subsequent Apple occasion begin?
Apple’s occasions normally begin at 10 am PT at Apple Park in Cupertino, California. Right here’s what that interprets to within the international locations the place most of our readers dwell:
- US: at 10 am (PST/PDT), 11 am (MST/MDT), midday (CST/CDT), 1 pm (EST/EDT)
- Canada: as above, and a pair of pm (AST/ADT)
- UK: at 6 pm (GMT/BST)
- Europe: at 7pm (CET/CEST)
- India: at 10.30 pm (IST)
- Australia: Following day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
- New Zealand: subsequent day at 5 am (NZST/NZDT)
How lengthy does an Apple occasion final?
Apple keynotes normally final between one and two hours and have CEO Tim Prepare dinner together with varied different Apple executives together with Craig Federighi, John Ternus, Erin Turullols, and others.
What Apple occasions will happen in 2023?
Primarily based on previous historical past and up to date rumors, listed below are the occasions we anticipate to see throughout the rest of 2023:
Spring Occasion: April 2023
Based on the newest rumors, Apple is planning to carry a spring occasion in 2023. The occasion will most definitely happen on a Monday or Tuesday in early- to mid-April. Right here’s when Apple has held its previous couple of spring occasions:
- 2022: Tuesday, March 8
- 2021: Tuesday, April 20
- 2020: No occasion as a consequence of Covid
- 2019: Monday, March 25
- 2018: Tuesday, March 27
- 2017: No occasion
Apple had been anticipated to unveil its AR headset at a spring occasion, which might be an entire new system class for Apple. It’s anticipated to price upwards of $3,000 and won’t ship till the autumn—although the system will probably be a precursor to the eventual launch of wearable Apple glasses. With latest experiences suggesting the disclosing has been moved again a pair months to WWDC in June, it’s not clear that Apple would have a spring occasion in any respect.
Additionally on the listing for attainable releases are a brand new 15-inch MacBook Air and a Mac Pro with Apple silicon, the final Mac to nonetheless have an Intel processor.
WWDC: June 2023
WWDC is scheduled for the primary week of June, 2023:
- WWDC 2023: June 5-9
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
The keynote will happen on a Monday, with developer occasions and periods persevering with all through the week. Learn extra about WWDC 2023 date, times and everything you need to know about what will launch in our separate article.
Apple makes use of WWDC every year to unveil the newest variations of its working techniques, so this 12 months we’ll get a preview of iOS 17, iPadOS 17, macOS 14, watchOS 10, and tvOS 17, and probably for the primary time xrOS, Apple’s mixed-reality OS. New {hardware} typically makes an look at WWDC as nicely. In 2022, Apple used the keynote to unveil the M2 chip which debuted within the 13-inch MacBook Professional and redesigned MacBook Air fashions.
If there isn’t a spring occasion, the identical merchandise above are anticipated to seem at WWDC, particularly the mixed-reality headset.
Apple
Fall Occasion: September 2023
Apple all the time holds an occasion in September the place it nearly all the time launches a brand new iPhone. (The one exception is 2020 as a consequence of Covid-related manufacturing points.) Listed here are the previous few Apple Fall Occasion dates:
2022: Wednesday, September 7
2021: Tuesday, September 14
2020: Tuesday, September 15
2019: Tuesday, September 10
2018: Wednesday, September 12
2017: Tuesday, September 12
Whereas there are not any particular rumors concerning the occasion but, we’re anticipating to see the iPhone 15, iPhone 15 Plus, iPhone 15 Professional, and probably a brand new iPhone 15 Ultra to exchange the iPhone 14 Professional Max. We’re additionally more likely to see the launch of the Apple Watch 9. And like WWDC, if Apple hasn’t but unveiled its AR headset, the autumn iPhone occasion is a robust contender for its debut.
Late fall Occasion: October/November 2023
Apple’s late fall occasion isn’t assured to occur. In 2022, for instance, there have been rumors about ann October occasion, however Apple opted to challenge press releases for the brand new 10th-gen iPad and M2 iPad Professional. Over the previous six years, Apple has held three occasions, so it’s a 50 p.c likelihood of occurring this 12 months.
- 2022: No occasion
- 2021: Monday, October 18
- 2020: Tuesday, October 12
- 2019: No occasion
- 2018: Tuesday, October 30
- 2017: No occasion
Apple historically makes use of its late fall occasion to unveil new Macs and iPads. In 2023, that might seemingly imply the launch of the M3 chip, which might seem within the new 24-inch iMac, iPad Professional, and MacBook Air.
