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Apple merchandise proceed to be extremely fascinating for youngsters, with a survey discovering 87% of teenagers personal an iPhone and 88% anticipating it to be their subsequent smartphone selection.
The outcomes of the semi-annual Taking Inventory With Teenagers survey has been launched by Piper Sandler, detailing the needs and shopping for habits affecting youngsters throughout america. As standard, it is one which exhibits Apple is seen in a really optimistic gentle by the younger adults.
In response to the survey, 87% of teenagers owned an iPhone, with 88% intending to buy one other. Piper Sandler name these close to file highs within the survey.
The outcomes are deemed encouraging for Apple, since elevated penetration and intention are vital in a mature premium smartphone market. They’re additionally encouraging as Apple continues to introduce new iPhones, and it “proves the general stickiness of the product portfolio.”
Intention to purchase an Apple Watch rose barely, with 15% planning to purchase one within the subsequent six months towards 14% from Spring 2022. Apple additionally stays the favourite watch model amongst upper-income teenagers, although it has dropped to 39% from 47% within the fall 2022 survey.
Apple Pay is taken into account the highest fee app for teenagers, with the best penetration of customers at 39%. That is adopted by Money App with 25%, then Venmo at 23%.
On to companies, and roughly 41% of iPhone or Apple customers surveyed stated they use or plan to make use of iCloud+ Personal Relay to extend their privateness. Roughly 24% say they at present do, which is up from 22% seen in each the primary and second half of 2022 surveys.
Apple Music is not the most-used music streaming service in response to the survey, with 36.4% saying they’d used it during the last six months, whereas 68.1% stated they’d used Spotify. It seems that 44% of the respondents additionally used a number of companies.
On the subject of really paying for subscriptions, 80% stated they paid for no less than one music streaming service. Although Spotify leads with 44.3% saying they paid for a subscription towards 31.5% for Apple Music, Piper Sandler notices that Apple Music has a “increased share of payers,” which is suspected to be partly attributable to being tied right into a bundle, resembling Apple One.
The survey polled 5,690 youngsters in 47 states with a median age of 16.2 years. Roughly 40% of teenagers surveyed have been employed on a part-time foundation. The common family revenue of polled households was $67,691.