Elon Musk seems to be advancing his feud with e-newsletter service Substack by saying he is turning Twitter into his very personal model of the upstart, full with the power for customers to monetize their followers and provide them long-form content material.
Elon’s Musketeers announced “enhancements” on Thursday that Twitter Blue customers, who pay one thing like $8 a month for a blue check and another options, will likely be getting the power to publish tweets as much as 10,000 characters in size “with daring and italic textual content formatting.”
Musk additionally shared individually that Twitter’s monetization options have been now open for functions “to supply your followers subscriptions of any materials, from longform textual content to hours lengthy video,” Musk mentioned.
The Chief Twit added that Twitter will not hold a lot of the cash earned by creators – for the following yr, no less than. “After first yr, iOS & Android charges drop to fifteen % and we are going to add a small quantity on prime of that, relying on quantity,” Musk added.
Substack, for these unaware, is a subscription-based running a blog and podcasting platform that enables creators to cost no matter payment they select for his or her content material. Substack takes a ten % minimize of subscription costs, whereas cost processor Stripe takes one other few %, and the remaining goes to the writer.
Earlier this month, Substack introduced a new feature known as Notes for publishing and sharing short-form content material that many noticed as a response to adjustments at Twitter that endangered its use as a platform for journalists and different content material creators.
Substack even mentioned Notes “could appear to be acquainted social media feeds,” and Twitter acted fast to suppress information of the upcoming characteristic, banning Substack hyperlinks on Twitter and hiding information tales and search outcomes that talked about Substack.
Monetization in the way in which Musk introduced it is not new to the platform, however slightly is a rebranding of the 2021 Super Follower program, proper right down to the identical pricing tiers of $2.99, $4.99 or $9.99 per thirty days. What’s new is the long-form content material, although that is not really obtainable but – Twitter’s simply making an attempt to get that monetization cart out earlier than it really has to code the horse in.
“As we roll out additional, we hope to incorporate newsletters and different Twitter options as potential bonus content material,” Twitter mentioned in a new help page for its Subscription plan. So the title of the subscription plan has modified, however do not anticipate to ditch Substack for Twitter long-form but.
It would not seem that Twitter customers have to have a Blue subscription to join account Subscription monetization – this reporter was instructed his account was eligible regardless of not subscribing to Blue.
Whether or not non-Blue subscribers monetizing their accounts would be capable of make use of the ten,000 subscriber character depend whereas they look ahead to the precise Substack-competitive “potential bonus content material” to point out up is unknown. If that is not the case, it seems to be like Twitter’s long-form monetization is not on par with Substack, which does not cost its creators a payment for utilizing the platform.
We requested Twitter about this newest monetization push, however solely bought the poop emoji, as ordinary. ®