In keeping with a latest client ballot, Apple has the very best stage of “stickiness” amongst smartwatch manufacturers, and virtually 80% of iPhone homeowners have one.
Right now’s launch of recent analysis by Counterpoint Research emphasizes the success of the Apple Watch. In keeping with the examine, an Apple Watch is utilized by roughly 80% of iPhone homeowners who put on a smartwatch. Compared, 71% of Android customers who purchase a smartwatch additionally personal a Pixel Watch, making them extra dedicated to the Pixel Watch.
The survey lists the highest smartwatch options, as rated by customers, together with messaging and calling, well being and exercise monitoring, and notification entry. Whereas youthful customers want notification and messaging providers, older wristwatch homeowners emphasize well being extra.
Greater than 70% of shoppers are “very glad” with their Apple Watch thanks to those options, in response to Apple. Eighty-two % of respondents mentioned they put on their Apple Watch day-after-day.
“Our client analysis survey helps a common premise of ours – shoppers typically buy their units as a part of a broader ecosystem of units and working methods,” mentioned Analysis Analyst Matthew Orf. “Apple and iOS dominate the US smartphone market, and iPhone customers usually tend to undertake different Apple merchandise as a result of their superior interoperability.”
In keeping with Counterpoint’s ballot, 59% of contributors purchased their smartwatch over the last yr, 50% indicated they deliberate to purchase a brand new mannequin throughout the following yr, and 16% mentioned they meant to improve throughout the subsequent two years. As for his or her future wristwatch, 77% of respondents mentioned they plan to get an Apple Watch.
“The share of respondents keen to pay $500 or extra for his or her subsequent smartwatch was double the share of those that acknowledged they spent $500 or extra on their present smartwatch, suggesting rising ASPs for the section,” the report concludes.