Yearly, Apple introduces a brand new iPhone line, and its introduction is an important occasion within the Apple calendar. iPhone gross sales are on the coronary heart of the corporate’s portfolio and function the driving force for equipment like Apple Watch and AirPods.
The iPhone 14 and iPhone 14 Professional haven’t been out for very lengthy, however rumors are already heating up about what to anticipate with subsequent 12 months’s iPhone 15 line. Right here’s what we’ve heard to date, and what we anticipate based mostly on Apple’s latest historical past.
Following WWDC on June 5 we now have had a preview of a lot of new options and apps coming to the iPhone software program in iOS 17, from new apps together with Standby—which borrows from the Apple Watch to create an alarm clock in your bedside desk expertise, to the Journal app, which can improve Photographs recollections and blend in other forms of media, to Life Voicemail and the flexibility to depart messages in FaceTime. Security options reminiscent of the flexibility to trace somebody on their manner house and enhancements to the way in which AirDrop works. Additionally of curiosity would be the new options coming within the Apple Vision Pro headset, and any affect they may have on the way forward for the iPhone.
iPhone 15 launch date
Apple normally introduces the brand new iPhones at an event on a Tuesday or Wednesday across the second week of September.
Subsequently, we suspect the iPhone 15 can be unveiled on September 12 or 13, 2023. Not less than a number of the fashions will possible go on sale for preorder that Friday (September 15) and be stocked in shops the next Friday (September 22).
Right here’s when the previous couple of generations arrived in shops:
- iPhone 14, Professional and Professional Max: September 16, 2022. iPhone 14 Plus, October 7, 2022
- iPhone 13, mini, Professional and Professional Max: September 24, 2021
- iPhone 12 and Professional: October 23, 2020. iPhone 12 mini and Max: November 6, 2020
- iPhone 11, Professional and Professional Max: September 20, 2019
- iPhone XS and Max: September 21, 2018
It’s potential that there could possibly be a cut up on-sale date in 2023, with sure fashions transport later than others (as was the case in 2022 and 2020.)
iPhone 15 value
With the iPhone 14 fashions, Apple saved the worth the identical within the U.S., however because of trade charges and inflation, needed to elevate costs within the U.Ok. and plenty of different nations. For reference, right here’s the pricing on the iPhone 14 line:
- iPhone 14: $799/£849
- iPhone 14 Plus: $899/£949
- iPhone 14 Professional: $999/£1099
- iPhone 14 Professional Max: $1099/£1199
If Apple does certainly re-brand the iPhone 15 Professional Max because the iPhone 15 Extremely (see under) and provides it some unique new options, we expect that can show sufficient of an excuse to lift costs on that mannequin, maybe $100/£100. A tweet by LeaksApplePro in November 2022 stated it expects the iPhone 15 Extremely to “price considerably extra to fabricate than iPhone 14 Professional Max.” That doesn’t essentially imply it can price extra, nevertheless it’s a great indication that it would.
Alternatively, a rumor in December claimed that Apple is “severely” contemplating a value minimize to the iPhone 15 Plus following disappointing gross sales of the iPhone 14 Plus this 12 months. Though, it could possibly be famous that with the iPhone 14 Plus costing $200 lower than the iPhone 14 Professional Max, disappointing gross sales of 1 cellphone might end in higher gross sales of the opposite.
A value drop for the iPhone 15 Plus must also end in a value minimize for the iPhone 15. When Apple eliminated the cheaper iPhone mini from the lineup with the iPhone 14 it successfully raised the beginning value of the lineup, so a lower cost for the iPhone 15 could be welcome.
iPhone 15 Extremely
Now that Apple has launched the Apple Watch Ultra, there are rumors that the corporate will lengthen the branding to the iPhone line with the iPhone 15 Ultra.
That’s actually about all there’s to these rumors to date. The belief is that the iPhone 15 Extremely could be the branding used for the “Professional Max” variant, and there could be some type of new options to distinguish it. Apple did this as soon as earlier than with the iPhone 12 Professional Max, which had a barely higher digicam than the iPhone 12 Professional.
So most individuals anticipate that the digicam will as soon as once more be the characteristic that units aside the brand new Extremely cellphone, presumably with a greater periscope telephoto digicam (see under). The rumor mill has plenty of different concepts for a way Apple might make the Extremely model stand out, reminiscent of sooner charging or extra storage, however most of them aren’t substantiated by any proof. Wishlist options, if you’ll.
This hypothetical iPhone 15 Extremely might in any other case be considered an iPhone 15 Professional Max–it’s assumed to make use of the identical processor, show, and design because the iPhone 15 Professional (although LeaksApplePro reports that it might have a titanium physique just like the Apple Watch Extremely).

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iPhone 15 design
Whereas Apple has saved the identical basic design for the reason that iPhone 12, rumors recommend {that a} change could also be in retailer for the iPhone 15. Right here’s what we’re listening to concerning the look of the following iPhone.
Enclosure
In November 2022 ShrimpApple Professional tweeted that the iPhone 15 can be created from titanium as an alternative of stainless-steel. Titanium is robust, although not essentially as sturdy as metal, however it’s lighter than metal, so we might see lighter iPhones sooner or later. This new end could also be unique to the iPhone 15 Professional and Professional Max (or iPhone 15 Extremely) very like the Apple Watch Extremely.
In addition to a transfer to titanium for the Professional fashions, we might additionally see extra rounded edges moderately than the present pretty sharp edges and barely slimmer bezels.
In keeping with ShrimpApplePro on Twitter, the iPhone 15 will characteristic “a brand new border design.” Because the leaker explains, the again edge corners will “be rounded and never sq.” just like the iPhone 14. Based mostly on the photographs under, it seems a bit like an up to date model of the iPhone X.
We anticipate to see the identical 4 basic sizes: about 6.1-inch and 6.7-inch for each the iPhone 15 and iPhone 15 Professional. 9to5Mac obtained CAD files reported to be from the iPhone 15 enclosure, which reveals a really barely bigger 6.2-inch show because of a slimmer bezel. The iPhone 15 Pro CAD files confirmed an analogous slimmer bezel. It’s not but identified if the Max variants will even have a bigger show, or if none of those iPhones will, however can have a barely smaller enclosure as an alternative.
There may be new colours on supply. A brand new Deep Red is anticipated to exchange Deep Purple on the Professional and Professional Max, becoming a member of the white, black, and gold finishes. This pink shade is alleged to be a lot darker than the Product RED colour and extra of a variation of the “sundown” colour that was beforehand rumored for the iPhone 13.
Apple can also be stated to be testing two new colours for the usual iPhone 15: pink and lightweight blue.
Buttons
In keeping with a rumor from Ming-Chi Kuo from October 2022, Apple would possibly change to solid-state buttons for the iPhone 15 Professional and Max/Extremely fashions, very like the Residence button on the iPhone SE.
On the time, Kuo stated Apple will add a pair of Taptic engines on both aspect of the cellphone to imitate the texture of a clickable button.
A March 2023 set of reported CAD files revealed by ShrimpApplePro on Twitter present how the Professional fashions can have a single unified quantity button and the mute change changed by a mute button. In keeping with these supposed CAD recordsdata, the non-Professional fashions will proceed to have two quantity buttons and a mute change.
This solid-state button could act like the Action button on the Apple Watch Ultra and carry out totally different features relying on the way you’re utilizing your cellphone.
This new button may not materialize although. In April 2023, analyst Ming-Chi Kuo stated Apple not plans to make use of a solid-state button design on the iPhone 15 Professional and 15 Professional Max.
However a equally timed tweet by less-tested leaker @analyst941 contradicted Kuo, saying the iPhone 15 Professional “will nonetheless have capacitive contact buttons, opposite to rumors, the event group is working too intently with new {hardware} to show again now.”
USB-C
All iPhone 15 fashions are anticipated to ditch the Lightning connector in favor of USB-C as a result of European Union’s new legal guidelines.
The EU is mandating that almost all moveable electronics, together with telephones, should standardize round USB-C for charging ports (if any–devices that solely cost wirelessly just like the Apple Watch don’t must add a USB-C port). This implies Apple should transition a number of merchandise over time, and as an alternative of creating particular USB-C variations for Europe, will possible simply change every little thing worldwide as we noticed not too long ago with the Tenth-gen iPad and Siri distant.
Present iPhones use USB-C energy adapters, in order that received’t change, simply the USB-C to Lightning cable and the port on the iPhone itself. The upside? Doubtlessly sooner charging and sooner information switch speeds for people who plug their iPhones into their Macs or PCs.
There are options that the iPhone 15 Professional will get USB 3.2 or Thunderbolt 3 help, with information switch speeds of as much as 20 or 40 Gbits per second. Quicker charging speeds are a chance, however would possibly require particular USB-C cables.
CAD files obtained by 9to5Mac present a USB-C port on the iPhone 15.
Dynamic Island
One important change to the show on the non-Professional iPhones is that the Dynamic Island— that pill-shaped digicam cutout that serves as an essential interface ingredient on iPhone 14 Professional–will come to all iPhone 15 models. Which means the non-Professional iPhones can have the identical look and interface.
Observe that this doesn’t imply that the iPhone 15 will get an always-on show or ProMotion, although. These options are presently rumored to stay unique to the Professional fashions.

The Dynamic Island would possibly come to all iPhone 15 fashions.
Jason Snell/Foundry
iPhone 15 specs and options
Apple checks loads of new applied sciences from loads of suppliers, and over time little leaks can generally give us a clue as to what’s coming within the subsequent iPhone. These leaks are generally flawed, usually misunderstood, and usually miss software program improvements that accompany the brand new {hardware} (reminiscent of Dynamic Island, the place we solely heard concerning the “tablet and gap” cutout and never how Apple supposed to utilize it).
Right here’s what we presently anticipate finding contained in the iPhone 15 line.
Periscope digicam lens
Rumors have stated that Apple has been engaged on a “periscope lens” to supply a a lot longer-range optical zoom. One of many difficulties of inserting an extended focal size telephoto lens in smartphones is solely that of accessible area. To be able to get a bigger zoom, you want a mixture of lenses set at distances that, in the event that they had been assembled utilizing the standard smartphone digicam format, would end in an absurdly massive digicam bump. To fight this the periscope design makes use of mirrors–like in a periscope–to permit these lenses to run lengthwise alongside the cellphone. In keeping with rumors, if this design is adopted then the iPhone might obtain an optical zoom nearer to 6x, or someplace within the 5x to 10x vary. It appears that evidently this new periscope lens will solely seem within the bigger iPhone 15 Professional Max (or Extremely).
This might nonetheless end in a a lot bigger digicam bump, with rumors claiming: “the camera bump will be bigger, and “the person lens protrusion has greater than doubled.”
It’s the identical know-how that enables the Samsung Galaxy S22 Extremely to realize such an extended zoom vary. The S22 Extremely’s cameras are a lot bigger than the opposite fashions.
As for the cameras on the opposite telephones, you’ll in all probability nonetheless want an iPhone 15 Professional to take full benefit of the 48MP digicam and the ProRAW format (which is required to seize full-sized 48MP photographs). The Professional iPhones are nonetheless prone to be the one iPhones with LiDAR sensors (which might enhance focus and portrait mode in darkish environments, in addition to being helpful for AR apps).
In Could 2023, analyst Jeff Pu, claimed the non-Pro iPhones will get a 48MP main camera like that on the iPhone 14 Pro. He says the brand new module can be barely improved with a brand new triple-stacked sensor that may seize extra gentle. In keeping with Pu, this new design might presumably end in manufacturing delays for the iPhone 15 and 15 Plus.
A17 processor
The subsequent main processor manufacturing know-how bump out of TSMC (the corporate that makes most of Apple’s chips) wasn’t prepared but for the A16. We predict the A17 is prone to be one of many first mass-produced chips to make use of the chip producer’s 3nm course of, which ought to enable extra transistors in the identical space, permitting Apple to cram in additional options and higher efficiency. Learn extra about How the A17 Bionic chip will take the iPhone 15 Pro to the next level.
The 3nm course of presents extra energy effectivity, however we’re unlikely to see a large shift in battery life. We may even see some enchancment is in standby mode although. Whereas the A16 was about 16 billion transistors, we are able to anticipate effectively over 20 billion for the A17. Together with this increased transistor funds, it appears ARM v9 instruction set help is probably going. Apple’s new CPU cores for the A17 will virtually actually be sooner, however not essentially due to the shift to ARM v9
With the iPhone 14 line, Apple reserved its new A16 for the Professional fashions and used the A15 once more on the non-Professional fashions. We predict that’s prone to proceed in 2023, with the usual iPhone 15 utilizing the A16 processor and the iPhone 15 Professional utilizing the brand new A17.
Reminiscence
After the iPhone 14 Professional saved the identical 6GB of reminiscence because the iPhone 13 Professional, Trendforce studies that the iPhone 15 Professional/Extremely fashions will get 8GB of RAM. The non-Professional fashions are anticipated to have the identical 6GB of RAM as this 12 months, however they might undertake the LPDDR5 RAM from the iPhone 14 Professional.
Battery life
A Weibo report from an alleged Foxconn supply in July 2023 acknowledged that every model of the iPhone 15 will have a bigger battery once they launch in September.
The report claims the next:
iPhone 15: 3,877mAh (up from 3,279mAh)
iPhone 15 Plus: 4,912mAh (up from 4,325mAh)
iPhone 15 Professional: 3,650mAh (up from 3,200mAh)
iPhone 15 Professional Max: 4,852mAh (up from 4,323mAh)
If that is true this 11 to 18 p.c improve in battery capability might end in a rise of a number of hours of battery life. Nevertheless, the supply of the rumor backtracked after the rumor gained traction. So train warning.
Apple’s 5G modem
Apple has been working by itself mobile modem for years now, having acquired Intel’s modem unit in 2019 for $1B. Whereas it was initially rumored that Apple might have a aggressive 5G succesful mobile modem ready in time to be a part of the iPhone 15, latest rumors recommend that received’t be the case. Again in Could, Ming-Chi Kuo reported that the event of the modem had hit a “roadblock,” and Mark Gurman reported in November that Qualcomm is anticipated to supply “nearly all of new modems” for the iPhone 15. We must always anticipate one other Qualcomm Snapdragon modem as an alternative, probably the Snapdragon X70.
U2 chip
iPhone 15 is alleged to be getting a U2 chip to prepare for Vision Pro integration. That is in response to analyst Ming-Chi Kuo, who wrote the next on Twitter:
If the cellphone options an upgraded extremely wideband (UWB) chip it ought to guarantee seamless integration with the Imaginative and prescient Professional. “The ecosystem is without doubt one of the key success components for Imaginative and prescient Professional, together with the combination with different Apple {hardware} merchandise,” Kuo explains.
The improved UWB chip many additionally deliver extra advantages, together with extra correct AirTag monitoring, for instance, or decreased energy consumption.