The large image: The worldwide smartphone market continued its decline within the second quarter of 2023 in accordance with separate studies from Canalys and Counterpoint. It wasn’t all doom and gloom, nevertheless, as some segments like premium gadgets continued to point out promise.
Canalys stated smartphone shipments dipped 11 p.c 12 months on 12 months in Q2 whereas Counterpoint famous an eight p.c year-over-year sell-through decline. Each analysis companies agreed that Samsung led the quarter by a major margin. Canalys’ knowledge confirmed Samsung captured a 21 p.c market share whereas Counterpoint had Sammy at a 22 p.c share.
Apple completed in second place with a 17 p.c share as reported by each companies. The third largest model, Xiaomi, secured a 13 p.c market share in accordance with Canalys (12 p.c per Counterpoint). Each additionally agreed that Oppo positioned fourth with a ten p.c market share.
Counterpoint said the worldwide smartphone market is now properly previous its speedy development part, including that that is the eighth consecutive quarter with a YoY decline (or six quarters, in accordance with Canalys). Certainly, client substitute cycles are getting longer and a extra mature refurbished market is slowing upgrades within the low-to-mid tier section.
As for premium tiers, development continues to be proof against constraints impacting lower-end segments. The truth is, this was the one section that grew through the quarter. Based on Canalys, a couple of in 5 smartphones bought throughout Q2 have been flagships. The sustained sturdy efficiency of the premium market has helped firms like Apple make sure that income doesn’t endure as a lot as gross sales volumes.
Counterpoint added that each one areas noticed gross sales decline in Q2, however the largest declines occurred in additional developed areas just like the US, Japan, and Western Europe, all of which skilled double-digit YoY dips.
Canalys analyst Le Xuan Chiew said the market is sending early alerts of restoration following a number of quarters of decline relationship again to 2022. Particularly, older stock is beginning to clear as much as make method for brand new launches coming later this 12 months.
Picture credit score: Daniel Romero