The NewJeans web site
The newest Shot on iPhone collaboration is a music video from NewJeans shot solely on an iPhone 14 Pro.
Shot on iPhone is a campaign from Apple meant to showcase the photograph and video capabilities of iPhone. It has produced every part from massive billboards to complete movies.
The newest collaboration is one with Ok-pop band NewJeans on the music video for “ETA.” In line with a report from AdAge and additional confirmed by the music video itself, the video was shot on an iPhone 14 Professional.
Whereas the iPhone 14 Professional digital camera and sensors are able to producing 4K ProRes video, stabilized Motion Mode video, and Cinematic Video, it could possibly’t deal with each problem unaided. A disclaimer within the video suggests extra {hardware} was used, like lenses, gimbals, and waterproof instances.
Regardless of the extra instruments, the video reveals the iPhone was capable of seize high quality video even in difficult environments. Parts of the video happen at evening, underwater, and on a drone.
Apple beforehand labored with NewJeans for the Apple Gangnam opening. An in-store pop-up showcasing spatial audio music recorded by NewJeans was out there as a At present at Apple session.
Even the NewJeans web site is a stylized iPhone 14 Professional with interactive buttons that opens apps. Although, the battery indicator is at an uncomfortably low stage.
The music video and extra content material from NewJeans is accessible on Apple Music. Behind the scenes footage of the music video’s growth will probably be out there on the band’s Instagram and TikTok.
