The prominence of the iPhone in North America and far of Western Europe belies a easy reality: Apple has by no means been the top-selling smartphone model throughout the globe. Blame it on Apple’s unwillingness to compete within the price range cellphone house, maybe, however the primary spot often belongs to Samsung.
Whereas Apple not provides gross sales figures for the iPhone, market analysts observe shipments fastidiously, and now two of them, IDC and Canalys, each say that Apple offered extra smartphones in 2023 than another model. Samsung dropped to the quantity two spot.
The hole is shut to make certain. Canalys says each manufacturers spherical off to twenty %, with Apple having the slight edge. IDC says that Apple shipped 234.6 million smartphones, to Samsung’s 226.6—just some tenths of a % much less complete market share. But it surely’s nonetheless notable.
Each analysts acknowledge that that is the primary time Apple has ever topped the chart for international smartphone shipments for a complete yr. Samsung has held the highest spot since 2011 when it shot previous Nokia and RIM on the prime of the checklist.
Whereas Apple’s elevated shipments are a part of the explanation it took the highest spot (IDC estimates shipments have been up 3.7 % for Apple), it’s the sharp decline in shipments from Samsung that’s most accountable. The corporate shipped 262 million smartphones in 2022, however that dropped over 13 % in 2023. Samsung has been specializing in mid- and high-end smartphones to enhance profitability, and there’s lots of international quantity in price range telephones.